Author’s Note: This is a republished historical post after the Feb08 relaunch of Soulincode:
This one’s simple and worth millions, yours frizee! on Soul In Code (though I do not know too many Detroit auto magnates reading this on the daily 
Note there is some degree of self-loathing in coming up with this coolhunter type idea…beyond escaping urge to consume, what about escaping thoughts of products and marketing tactics?
So we hear that the end of history is nigh, or maybe this is just a lull in originality…in any case, it’s clear that a lot of companies across the style spectrum are profiting from product focused on the retro past. Nike and other major shoe companies reproduce and re-release famous old shoe models, Izod and Ocean Pacific come back with their old 80s clothes for nostalgia seekers.
Yet nothing of the sort happens in the automotive industry; we see a few nice concept cars, then a massive majority of cookie cutter, wind-tunnel designed models on the market, plus a few designs derivative of classics like the popular Chrysler PT Cruiser. America’s car culture is strong; a Google Image search for “classic cars” shows what’s going on out there in terms of these car fetish people keeping up their old roadsters.
THE IDEA:
Car companies should produce remakes of their most popular historical models, same shell design, same interior with a few updated core materials, and update all the internal machinery and electronics so it’s road-ready for current state of the industry.
Oh yeah, and a derivative idea is to “lifestyle” them for all those vicarious livers out there who want the hip-hop mod car like see in Dub, or retro style like Ford Woody surf car seen in the pic above. This trend is already underway, where Detroit is starting to offer bling upgrades upon purchase, 20″ chrome rims and such.
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